Sustainability Is Not A Spectacle
Living in the age of social media and fast fashion, where substance has lost its worth in favour of superficial and exaggerated imagery, we have to be careful when we hear brands promoting themselves as ecologically sustainable. How is this brand sustainable? Why are they mass-producing? Why are they making ‘many’ of the ‘same’ thing for everyone, as if everyone is the same? Why are they referring to the materials they are using as ecologically sustainable without truly understanding or explaining to the consumer the ecological footprint that their ‘sustainable’ fabrics are making on the planet?
From a sceptics’ point of view; sustainability is just another shallow buzzword of the moment. These days it is hard not to overlook the overwhelming reality that brands will use anything as a marketing tool, be it diversity or sustainability.
At House of Ezis we don’t promote ourselves as being sustainable, but when broken down, the service that we offer carefully curates a design approach that aids to sustainable practices. Every individual formal and bridal gown order we complete is based on our specific clients’ requirements and is made to measure. It is this form of tailoring that results in ‘no waste’. Even our off-cuts serve a purpose: the larger pieces are put aside for smaller sections of future orders and smaller off-cut pieces are salvaged by our seamstresses to make garments for themselves and their own clients. We don’t have spare fabric or dresses sitting around waiting for a big end of year sale so that we can create space for more new things to quickly sell.
We encourage our clientele to slow down their approach to fashion buying. Our interpersonal design process with our clients helps us create fashion pieces you will love and cherish forever. Because the most sustainable fashion is long lasting fashion.
We choose to make garments carefully designed for you and hope that you will pass on these individual pieces to future generations. We care about the choices you make throughout the design process and understand that creating a lifelong item of clothing takes dedication and time. Longevity is our ode to sustainability as sustainability is not a spectacle but a practice we must all take part in mindfully.
